Final Cuts | Branding
Omar Sanchez, the former owner of Final Cuts Barbershop, trusted me with my first freelance project—designing his logo. Over the years, I refined and evolved the logo into an iconic design now recognized across Chicago. With Omar’s continued belief in my skills, I transformed an initial simple logo into something that aligns with his shop's growing legacy. Below is the visual journey of this brand evolution, a project close to my heart, representing personal and professional growth.
Final Cuts | Logos 2002-Present
Original design, not created by me.
The logo above represents the first redesign I completed in 2017
In 2018, I updated the logo to further refine its look
This is the current logo for the barbershop, which I modernized in 2019, and it remains the brand’s official logo today.